Guide to Exporting Durian from Indonesia

Indonesia is one of the world’s leading producers of durian, a tropical fruit known for its strong aroma and unique taste. With the global demand for durian on the rise, especially from countries like China, Malaysia, and Thailand, exporting durian from Indonesia is not just a business opportunity but a gateway to a potentially lucrative market.  

While the potential for durian export is high, it’s crucial to understand and adhere to the regulations, market trends, and quality standards. This knowledge will prepare you for the journey and ensure your success in the competitive market. 

Indonesia’s Durian Industry and Export Potential 

Indonesian durian is gaining popularity in international markets due to its unique flavor profile and competitive pricing. In 2024, Indonesia exported 600 tons of durian, valued at USD 1.8 million (IDR 29.3 billion), with Malaysia and Hong Kong as the primary importers.  

Despite being a leading durian producer, Indonesia still imports durian. This highlights the urgent need to enhance local production and export strategies to meet global demand. The durian market is projected to grow steadily, driven by increasing consumption across Asian countries, particularly China.  

However, Indonesia’s durian export performance still lags behind competitors like Vietnam, which recorded IDR 53.6 trillion in exports during the same period. Strengthening the export supply chain, improving quality standards, and expanding market access will be essential for Indonesia to establish itself as a dominant durian exporter globally. 

Key Export Markets for Indonesian Durian 

Indonesia’s durian export volume has shown steady growth, with notable year-by-year increases: 

The table shows a consistent upward trend in durian exports, demonstrating increasing international interest in Indonesian durian. 

Regulations and Permits for Durian Export 

Exporting durian from Indonesia requires compliance with government regulations and international trade standards. Businesses must obtain an Exporter Identification Number (NIK) from the Ministry of Trade and secure a Phytosanitary Certificate from the Indonesian Quarantine Agency to meet importing countries’ safety and quality requirements. 

Each market has specific import regulations. For example: 

• China requires durians from Good Agricultural Practices (GAP)-certified farms with proper traceability. 
• Malaysia and Hong Kong have standards for fruit maturity, pesticide residue limits, and packaging requirements. 

Accurate documentation, including the Certificate of Origin (SKA) and health and safety certifications, ensures smooth customs clearance and helps prevent shipment delays. 

Quality Standards for Indonesian Durian Exports 

Indonesian durian must meet strict quality and handling standards to compete in the global market, such as: 

• Maturity and Size: Exported durians must be fully ripe but firm, and the minimum size requirement depends on the destination country. 
• Packaging and Labeling: Properly ventilated cartons with clear labeling of product details, weight, and handling instructions. 
• Cold Chain and Storage: Fresh durians should be stored at 13–15°C, while frozen durians must be kept at -18°C or lower for markets like Japan and South Korea. 

Opportunities for Indonesian Durian Exporters 

As global demand for durian rises, Indonesia has a unique opportunity to expand its export market. While China remains the largest importer, other countries like Japan, South Korea, and the Middle East also show increased interest in premium-quality durian.  

China: A Promising Market for Indonesian Durian 

China is the largest durian importer in the world, accounting for over 75% of global durian imports. The country’s growing middle-class population and rising demand for tropical fruits make it a high-potential market for Indonesian durian. 

• In 2024, China’s durian imports reached record levels, with demand expected to rise further in 2025 and beyond. 
• Vietnam and Thailand dominate the Chinese market, but Indonesia can increase its market share by complying with China’s strict import regulations and improving product quality. 
• The recent rejection of Thai durian due to quality concerns has created a golden opportunity for Indonesia to penetrate the Chinese market more aggressively. 

Other Emerging Markets for Indonesian Durian 

Aside from Malaysia, Hong Kong, and China, new markets are emerging for Indonesian durian: 

• Japan: A premium market with strict quality standards but high purchasing power. 
• South Korea: Increasing consumer interest in tropical fruits, driven by food trends. 
• Middle East: Demand for exotic fruits is rising, and Indonesia has an opportunity to cater to high-end consumers. 

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Start Exporting from Indonesia with InCorp 

Indonesia has a huge opportunity to grow its durian exports, especially in markets like China, Japan, South Korea, and the Middle East. However, success requires meeting strict quality standards, handling regulations, and managing logistics efficiently. 

Exporting can be complex, but InCorp Indonesia (an Ascentium Company) makes it easy. We provide expert support to help you navigate regulations, secure licenses, and enter global markets smoothly. Here’s how we can help you: 

• Easy Compliance: Get assistance with licenses, certifications, and regulatory requirements to ensure smooth international trade. 
• Market Entry Support: Gain insights into the best markets for your durian exports and develop strategies for effective competition. 

Complete the form below to take advantage of Indonesia’s growing durian industry and export your products efficiently.